Social Media Marketing (SMM)

Social Media Marketing Campaigns

Social Media Marketing Services

Social media marketing can be an amazing tool for your business, providing you with more information about customers, direct communication channels, and the ability to measure the effectiveness of these conversations.

At Ram’s Info our agency can provide you with professional consultation and management of your social media marketing campaigns. We have been successfully advising clients to develop their social media marketing strategies for many years on the following platforms:

  • Facebook campaign management
  • Twitter campaign management
  • LinkedIn campaign management
  • Pinterest campaign management

Set Goals Before You Start

What do you want to achieve, sales or loyalty, brand awareness?

You have to set goals before you can determine your strategy. Are you trying to increase awareness about your company or product? Trying to decrease calls to your customer service team? Trying to raise the positive sentiment around your brand? These are all different goals that require different strategies.

Define Your Target Audience

Define who you want to target. Is it students in third-level education? Maybe you want to reach people who have recently got married or engaged? In the listening phase what tools they use to communicate and find out where they hang out online. Since these two target audiences use social media differently, you'll be able to better choose which tools to use when developing your strategy.

Choose Your Tools Wisely

Don't just choose to do video or a blog because you feel like everyone else has one. Choose the tools that best align with your goals and the technologies your target audience uses. We can help you research and choose the most appropriate social media channels for your business.

Managing Your Social Media Marketing Assets

Once you're on a social media platform, there are three types of marketing assets that you will manage and take advantage of:

  • Owned: Company-created content, e.g., the company’s Facebook page, Instagram account, Twitter feed, or YouTube channel.
  • Earned: Content posted about your company that is distributed or created by your fans or users, such as tweets, Facebook reviews, or Instagram photos of your product.
  • Paid: Including video ads, Facebook promoted events, Sponsored ad placements or Instagram photo carousels.